meet justin sochovka
Simple. High-energy. Relatable.
That’s my secret sauce for success in on-air brand representation. And for five years and counting, it’s served my clients well. Whether I’m showing off an iPad, explaining how the heck drones work or demonstrating how to set up a home security network - simple, high-energy and relatable works every time.
Since graduating with a Bachelor’s in Communication from West Chester University in 2014, and landing a gig as one of QVC’s resident consumer electronics experts, I have represented a wide array of products and over 80 brands in total, many of which I still work with today. From headphones to hoverboards, computers to drones and everything in between, I’ve represented some of the biggest brands on air: Apple, DJI, Love Handle, Chipolo, Swann, JLab and more.
As a millennial who grew up in the digital age, communicating about tech across generations is one of my greatest professional strengths. My overall goal is to “take the tough out of tech” for viewers and again, my simple, high-energy & relatable recipe is just the ticket. Painting a picture of how customers will use tech products in their everyday life is my signature strategy every time I’m on air.
The challenge I love most about live television is making something look flawless even if it’s not. Believe me - presenting tech products with all of their glitches live on-air can be a wild ride. Just imagine presenting a wireless printer when it won’t connect to the WiFi. (But don’t worry - I still sold 200 units within a 7-minute segment at 4am. Yes, really.)
But it’s not all on-camera fun and games. I’m dedicated to being a part of the behind-the-scenes creative team from start to finish. From brainstorming the segment with the team and learning the product, to creating the actual presentation, and collaborating on pieces that need to be built for maximizing viewer understanding - I see all of it as integral to the best possible representation of a product.
When I’m not working, my family and travel are equally high priorities for me. Spending time with my siblings, parents and grandparents keeps me grounded in my roots and reminds me what it feels like to laugh until it hurts. I currently live in West Chester, PA, I’m often in Toronto, and some of my favorite recent travel spots include Abu Dhabi, Cambodia, Vietnam, and a family trip to South Africa. I share all of my travel photos (as well as the brands and products I represent!) on my Instagram account. Come follow along!
That’s my secret sauce for success in on-air brand representation. And for five years and counting, it’s served my clients well. Whether I’m showing off an iPad, explaining how the heck drones work or demonstrating how to set up a home security network - simple, high-energy and relatable works every time.
Since graduating with a Bachelor’s in Communication from West Chester University in 2014, and landing a gig as one of QVC’s resident consumer electronics experts, I have represented a wide array of products and over 80 brands in total, many of which I still work with today. From headphones to hoverboards, computers to drones and everything in between, I’ve represented some of the biggest brands on air: Apple, DJI, Love Handle, Chipolo, Swann, JLab and more.
As a millennial who grew up in the digital age, communicating about tech across generations is one of my greatest professional strengths. My overall goal is to “take the tough out of tech” for viewers and again, my simple, high-energy & relatable recipe is just the ticket. Painting a picture of how customers will use tech products in their everyday life is my signature strategy every time I’m on air.
The challenge I love most about live television is making something look flawless even if it’s not. Believe me - presenting tech products with all of their glitches live on-air can be a wild ride. Just imagine presenting a wireless printer when it won’t connect to the WiFi. (But don’t worry - I still sold 200 units within a 7-minute segment at 4am. Yes, really.)
But it’s not all on-camera fun and games. I’m dedicated to being a part of the behind-the-scenes creative team from start to finish. From brainstorming the segment with the team and learning the product, to creating the actual presentation, and collaborating on pieces that need to be built for maximizing viewer understanding - I see all of it as integral to the best possible representation of a product.
When I’m not working, my family and travel are equally high priorities for me. Spending time with my siblings, parents and grandparents keeps me grounded in my roots and reminds me what it feels like to laugh until it hurts. I currently live in West Chester, PA, I’m often in Toronto, and some of my favorite recent travel spots include Abu Dhabi, Cambodia, Vietnam, and a family trip to South Africa. I share all of my travel photos (as well as the brands and products I represent!) on my Instagram account. Come follow along!